Lotta Glybotskaia

Graphic Designer & Illustrator

I am a graphic designer and illustrator with over twenty years of experience. I specialise in the development of original products and visual concepts. For me, design has always been a way to organise meaning, transforming complex ideas and emotions into clear visual systems.

My professional journey began in leading branding agencies. I worked my way up from Graphic Designer to Creative Director, developing identities, designing editorial layouts, and creating brands, products, events, and merchandise. These years gave me a powerful foundation. I learned to master typography, manage processes, and understand the strategic role of design.
Over time, I expanded beyond commissioned projects into independent authorship. I founded my own studio to create original products: illustrated decks, books, and contemplative games. In this role, I am responsible for the entire cycle, from concept and illustration to prepress, production, and international distribution. Successful Kickstarter campaigns have proven that my vision resonates with thousands of people worldwide.

A key part of my work is integrating illustration into systematic graphic design. I often combine historical engravings, botanical motifs, and symbolic structures with modern layout principles. This approach allows me to create visually ritch yet structured works that function both as art objects and as thoughtful design products. My visual language is grounded in print traditions, editorial rhythm, and a hands-on knowledge of materials, paper, and finishes.

Parallel to my own projects, I continue to take on select client work that requires deep research. I also help independent artists publish their projects and teach the fundamentals of independent publishing.

Today, my practice is a synthesis of applied graphic design, illustration, and independent creative production. I view design not merely as a service, but as a discipline that shapes cultural objects, user experiences, and enduring meaning.

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Some of Lotta’s work

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